Fashion Command Post for Collar and Bow Tie theme in the New York Times. A sweet merchandiser from COS in Hackesche Hoefe.
It was only a matter of time before the former French Vogue editor and dark and sensual iconic stylist, Carine Roitfeld, would join forces with cosmetic company MAC for a limited edition color cosmetic line set for a Fall 2012 release. MAC known for developing an icon’s look into beautiful colors for us to emulate them by, will announce its collaboration with Roitfeld this week. Roitfeld consulted on all sides of the collection, one can only imagine the sultriness the line will project. Sexiness abounds! The lines ad imaging shot by Mario Sorrenti.
Manik Singh never claimed to know much about fashion. What the Silicon Valley-based engineer did know was that his wife, Theresa, had a little closet problem — that is, a collection of unworn items clogging up the racks. But when he asked her (and other female friends) why they held on to these garments, the answer he kept hearing was: “It’s too hard to do anything else with them.”
As a veteran user experience manager for a number of software companies, Singh believed there had to be a better solution. After more deep dives into other closets and many conversations with friends, family members and focus groups, Singh did a little reverse engineering and came up with a platform called Threadflip.com.
A marketplace for users to buy and sell unwanted clothes and accessories, Threadflip features an intuitive interface that’s designed to make converting closet clutter into cash a cinch. “We looked at the common challenges and key barriers and solved them one by one,” Singh says. Everything from the free sign-ups via Facebook to taking and uploading photos, pricing items, packaging and shipping (more on that later) was considered.
Though it only just opened to the masses today, Threadflip started an invitation-only beta test two months ago. Singh reports that his wife sold goods on the first day, and not just to her friends but to women she didn’t know living on the opposite coast. It wasn’t long before Threadflip’s user base swelled to 5,000, with 30 percent checking into the site daily. Singh says there are approximately 7,500 pieces on Threadflip right now — among them, an acrylic bangle splashed in flowers for $3, a DVF classic silk wrap dress for $88 and a Marc by Marc Jacobs leather handbag for $310.
It works like so: Your items are showcased via high-resolution photos, which can come from Facebook albums or Instagram streams. For those who prefer it, Threadflip offers a “white glove” service that does the photography, uploads, pricing and shipping for you. All that’s required is a request, and a box with a shipping label is delivered to your door ready to fill with those unwanted items.
If you choose to handle the listing yourself, Threadflip steps in at the shipping point with a smart, “end-to-end” solution. As soon as the items sell, you get a prepaid shipping care package with label and wrapping materials. Call for a pick-up, and the box is whisked away. In exchange for this service, the site takes 15 percent of the sale as a fee for the materials, postage and handling.
By having users sign in through Facebook, Threadflip simplifies the process of searching through friends’ virtual closets and share updates. Threadflip’s own feed takes a page from Pinterest and Fab.com by alerting you to newly uploaded products, “loves” and comments. A mobile app is coming in two weeks, Singh says.
The site’s thoroughly designed user experience and social sharing have attracted more than just an early pool of dedicated shoppers. The platform recently snagged a $1.6 million seed round of financing led by First Round Capital and Baseline Ventures. Additional participants in the round include Dave Morin from Slow Ventures, Forerunner Ventures, Greylock Discovery Fund and Andreessen Horowitz Seed Fund.
As for his wife, Singh says she’s still an active member. “She’s used some of the money to buy more things.” Next up, maybe he’ll need to engineer a bigger closet.
The Berlin Soho House put together an exclusive event for some of its lucky members for a backstage look at the beautifully designed costumes for the coproduction Staatsballett Berlin | Ballet Preljocaj (Aix-en-Provence). Preljocaj’s translation into dance the classic fairy tale of Snow White, is a fantastical mix of the classical and modern. Adding staging that I have yet to see in a ballet piece, he uses climbing harness devices to give a new dimension to the act of dance. The seven dwarves appear like spiders on a wall as they dance majestically through their underground mine based home. Not a child’s bed time story – the evil sultry witch give Madonna a run for her money in her Gaultier ensemble and 5 inch heels that she jetes and grinds across the stage on.